The goal of this site is to follow and analyze the tasks and routines involved in optimizing a startup company in a competitive keyword industry. I refer to it as a bleak startup based off the assumptions that a successful campaign is estimated to take 18 to 24 months for first page results, if not more. A company that is launching a new site needs to understand all the complications and challenges that will be faced along the way so a project schedule can be determined. Just like in any other logical business venture, milestones and goals must be clearly defined.
Let’s look at some of the challenges of existing competition that need to be overcome:
* High number of inbound links (Roughly 2,000+ for first page results for keyword phrase “NJ web design” or “NJ SEO”)
* Keyword phrases chosen have monthly search volumes of 100,000+ searches
* Starting with a page ranking of 0 with no budget
Knowing all these factors, I am still optimistic that this will be another successful venture. I plan to bring my site that recieves an average of 8 hits a day after 1 month of SEO to over 300 visits a day. Please feel free to share any suggestions and comments throughout this process as it is meant to help business owners understand all of the concepts involved in search engine marketing.
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