As information become easier to obtain, the perspective on current business models is rapidly changing. In the past companies have adopted to changes in the media trends and developing technology using combinations of Vertical and Horizontal business models. As the amount of services that one particular company can provide expands we have to use a new business model that covers a broader spectrum.
I call this model an Interactive Business System. Visually, it can be interpreted as a circle, rather than a path with two ends. Media companies should pride themselves in being the center of a network that helps both businesses and the communities in which they lie. By creating an interactive relationship between all parties consumers can be attracted through valuable promotions, incentives and information that will further the success of the business. In hard economic times an interactive business system provides solutions to all that participate in the social network. This is referred to as Hybrid Economics. Realizing the importance of these relationships and staying in constant contact with clients so they can effectively reach their consumers with everything they seek in return completing the system circle.
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