Racano Media Redevelops New WordPress Site

It has been 3 years since the last time RacanoMedia.com was updated. Finally decided to move off the static HTML page that was designed during the stone age and go with a more modern WordPress site. After all, you should practice what you preach. With this change comes clearer descriptions of all of my service [...]

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Analyzing Keyword Visibility Metrics

Keyword visibility can be a tricky metric to interpret. Like many other metrics averages and overview data may be deceiving. Because of this, visibility should always be correlated with organic traffic volumes and search volume data. There are many tools around the web that measure keyword visibility. My favorite free tool is SEObook’s Rank Checker. [...]

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How to Choose Keyword Phrases

How do I choose keyword phrases? I get this question from about every client that I work with it so I will answer it here, so no long conversation will ever be needed again. Whether you are choosing keywords for a brand new site or a one that has been around for a long time, [...]

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2010 SEO Update

As many of you already know, Google handed out some Page Rank at the very end of 2009. It seems that my organic methods and good site structure are beginning to pay off, at least with local searches. The Racano Media homepage has moved onto the first page, and in some cases position #1 for [...]

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Twitter and Facebook Contests are the Future of Interactive Advertising

Marketing professionals are seeking new ways to reach and interact with their audience. Traditional outbound efforts are slowly dissipating to make room for the future of advertising. Interactive campaigns have been all the rage, but many companies are failing to come up with creative campaigns that meet their objectives. It is time for banner ads [...]

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Fundamentals of Medical Web Design & Online Marketing

The market is flooded with flash and table based templates that may appear polished and professional on the surface but there are much better options available. The medical industry has had many IT improvements over the last decade making records available to patients and doctors alike. This article explores the fundamentals of developing and marketing [...]

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Interactive Business Systems

As information become easier to obtain, the perspective on current business models is rapidly changing. In the past companies have adopted to changes in the media trends and developing technology using combinations of Vertical and Horizontal business models. As the amount of services that one particular company can provide expands we have to use a [...]

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Theories of Interactive Marketing

Understanding the differences between Inbound and Outbound Marketing and how each contributes to a marketing campaign is essential to success. Inbound refers to marketing that focuses on getting found by customers. Outbound refers to marketing focused on placement and reaching new clients. There are many components that make up Inbound marketing which include content, social [...]

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Racano Media – SEO Character Sheet

Web pages are similar to online gaming characters in that they start of simple and rank up over time if worked on. Right now Racano Media would be considered a “noob” in the SEM field. The domain name is only 9 months old and what would be referred to as “play time” in an online [...]

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Starting a "Mouseroots" Movement

All good ideas have to start from the ground up. This concept is no different online than it is in any “real world” scenario except IT offers a variety of tools to help. A grassroots movement relies on its’ supporters to spread a message via “word of mouth” which leads to exponential growth. The goal [...]

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