Creating inbound links just for search engines is ridiculous. I would compare this to the company trying to hyper-link every search term they could think of. Think of creating inbound links as another way of marketing. Just like any other ad trafficking, paying for a link could provide for the best results. This would ensure that the link is going on another highly relative site that is friendly with search engines.

Since not everyone could afford to expand their marketing budget, there are other smart alternatives to creating an inbound linking strategy. A great place to start is on local free classified advertisements, personal profiles, and free banner websites. There are also many free tools for directory submissions.

Just like with web design, it is important to form a good foundation for the linking strategy. Determine how likely it will be to achieve results based off your current situation. If the site is brand new in an industry that is highly competitive, try to focus on only a handful of keywords that describe the site. Once these phrases are determined, be sure to register the site with all major open directories focused around the keyword phrases that best describe the site.

The directories and local advertisements are sure to help gain quality traffic to your site. In addition, they provide the perfect medium to run a smart inbound linking strategy to make your site more search engine friendly in the future.