Marketing professionals are seeking new ways to reach and interact with their audience. Traditional outbound efforts are slowly dissipating to make room for the future of advertising. Interactive campaigns have been all the rage, but many companies are failing to come up with creative campaigns that meet their objectives. It is time for banner ads and text ads to step aside and make room for full interactive marketing that stretches across multiple media connecting a target market. Though these efforts may take more creative initiative and timely human resources, they prove to be far more effective and cost efficient than traditional marketing.

As a popular commercial that many of us may remember from Wayne’s World 2 says, “they’ll tell two people, and they’ll tell two people.” This kind of viral marketing cannot be bought with traditional advertising means. One great example of this is the NJ Devils ‘Tweet your seat’ promotion in which they upgrade one persons seat each game to the first person that tweets their seat and hashtag after the announcement. Other companies are putting more of a focus on Facebook pages, trying to create interaction between Facebook users and their own brand.

Many other companies and organizations are looking to take advantage of the demographic advantages and virality of social media. The audience is looking for new ways to interact with their favorite companies, making new inbound marketing strategies far more effective than old traditional means.