The goal of this site is to follow and analyze the tasks and routines involved in optimizing a startup company in a competitive keyword industry. I refer to it as a bleak startup based off the assumptions that a successful campaign is estimated to take 18 to 24 months for first page results, if not [...]
SEMMs for Local Business
I frequently get asked about how to make local businesses visible in search engines. Many owners make the move online, do no research on online marketing, and then get no results from their endeavors. This article covers the “search engine marketing musts” (SEMMs) for local business owners including detailed descriptions for the least savvy internet [...]
Design Coding – SEO Rapper
This definitely makes search engine optimization a much more interesting topic…plus he knows his stuff.
Why Everyone Needs a Website
While most business understand the benefits of getting their business online, many advantages of owning a personal website are overlooked. Both business owners and individuals should look beyond the basics of developing a web presence to post an online billboard and see the real advantages of how to save money, establish relationships, and integrate everday [...]
Using SEO Graders
I am familiar with a couple websites that show how search engines crawl and view your page. These website search engine graders can be useful tools in determining where improvements can be made both internally and externally. Using a combinations of these tools with Google Webmaster tools and Analytics could show the areas in which [...]
Understanding Search Engine Crawlers
Understanding the way a search engine crawler indexes pages and the specific algorithm elements involved in their programming is key to determining which optimization techniques to use. The algorithms use a combination of page content and structure, loading time, and analysis of inbound links to determine the page rank for keywords and phrases. To achieve [...]
Setting up Google Analytics Organic Results Filter
In order to set up a results filter using the advanced filter options available through Google Analytics, begin by adding a website profile to an existing account. Make sure not to forget this step because this tutorial will create a profile that only shows the results of traffic found through the Google search engine. This [...]
Be Wary of Domain Registration & Hosting Options
For anyone shopping for a new website that has not purchased one before, this is a must read. Domain Registration and Hosting are two very simple topics to understand but many web development companies will try to take advantage of inexperienced buyers. A domain name is a name that identifies the location of your website. [...]
Smart Inbound Linking Strategies
Creating inbound links just for search engines is ridiculous. I would compare this to the company trying to hyper-link every search term they could think of. Think of creating inbound links as another way of marketing. Just like any other ad trafficking, paying for a link could provide for the best results. This would ensure [...]
The Future of SEO
I came across an advertisement today for Full Sail and one of their new program offerings, Internet Marketing. I am pleased to see that schools are taking the initiative to try and teach a concept that was once thought to be tricks and secrets. In reality, SEO is a mix of complex programming with many [...]