Paid search marketing is a guaranteed way to make sure you are being seen when a potential customer searches for something related to your business. It requires a structured campaign set-up and ongoing analysis and strategy in order to retain a positive ROI. For high volume keyword phrases, it can become very competitive and you need to be sure the budget is being allocated properly.
AdWords Campaign Set-up
How do you want customers to be able to find your business? What pages should they land on when they get to your site? How much is each visit worth to me? These are the questions that help create a strong campaign structure. In the long-term, a well built campaign can help save thousands of dollars and garner significantly more qualified traffic.
A strong performance is based on a number factors including bid management, ad selection, ad copy, geographical targeting & devices targeting. Each of these elements require constant attention as campaigns often fluctuate.
Paid search marketing can be built into a monthly marketing plan or purchased as an individual service. Campaign set-up and ongoing optimization are separate charges and dependent on budget and estimated size of campaign structure. Revenue sharing agreements may also be accepted.