Analytics are at the center of any successful marketing campaign allowing for you to measure key performance indicators across multiple marketing channels. This insight leads to better strategy and allocation of resources & budget.
As a qualified individual in Google Analytics, experienced SiteCatalyst & knowledgeable CoreMetrics user I am able to provide web analytics solutions for all platforms. Services include outlining a framework for tagging implementation, coding site tags, setting up of administrative consoles, creating dashboards, and ongoing actionable analysis.
Setting up an Analytics Framework
Audit site considering key performance indicators to determine actions, behaviors & demographics that should be captured via variables and events.
Code Implementation
Ensure that tags are properly set-up across all pages and are accurately capturing data. Process involves using debug tools to ensure JavaScript tags and functions are firing and passing the right data to the platform.
Ongoing Actionable Data Analysis
Use platform to perform a deep analysis using segmentation and filters of customer behavior, site performance, and marketing channel comparisons. Drive strategy based off derived insight.